I AM A PRODUCT GEEK WHO LIKES TO
Think Big
AND GET THINGS DONE
Highlights
🚀 Built the PMM function at 4 high-growth startups with 2 of them reaching profitability and 1 exiting via acquisition.
🌐 Launched 3 global products at SoundHound AI.
📄 Created 30+ thought leadership articles, whitepapers, and videos.
Values
🎯 Lead by example. Set the strategy but also do the work.
💡 Keep it simple. Tell a story that helps people understand and take action.
🎓 Always be learning. Learn something about the industry, user, or skill everyday.
Go-To-Market
Projects
Lego
Spike Essentials Buyer Journey
Created user persona, buyer journey, email marketing, and product brief.
Infinite Objects
Revenue Growth Strategy
Led full-funnel marketing activities.
Doubled revenue in 7 months.
FundraiseUp
6-Week Feature Launch
Led end-to-end launch strategy for Arabic Language launch.
White Papers & Blogs
Writing Samples
UI/UX & Copy
Websites
Jobright
Muncho.io
SoundHound AI- Intellegent Transcription
Judi's Cleaners
Scripting & Ideation
Demo Videos
White Papers
LEGO
Conducted customer segmentation and identified buyer and user personas.Delivered product briefs and email campaigns.Outlined buyer journey and suggested touchpoints and improvements.
Product Brief
Email Samples
Infinite Objects
Led full-funnel marketing activities to 2x topline revenue in 7 months.Identified target persona of HODLers and native advertising.Scoped out market opportunities and long-term and short-term growth goals.
Email Samples
Product Briefs
Blogs
FundraiseUp
Created end-to-end launch plan for Arabic language support.Researched target audience and competition to create a dynamic messaging framework.Defined KPIs, pre-launch checklist, and post-launch action items.
